Creation of RECORD brand

A new brand is created for the company. The logo, designed by the founder Dante Beretta, reproduces the shape of the VIGORELLI velodrome in Milan; the stadium used to host the “RECORD DELL’ORA” race (literal meaning: ONE-HOUR RECORD RACE), from which the company took its name. Dante’s passion for the cycle world was strong and constant over its life as shown by the sponsorships of different teams.

One of them was the cycle female team called